TY  - BOOK
AU  - Belch George &Michael Belch
TI  - Advertising And Promotion An Intergrated Marketing Communications Perspectives
AV  - HF 5823 .B387 2009 
PY  - 2009///
CY  - USA
PB  - McGraw Hill
KW  - 1Advertising 2.Sales Promotion 3.Communication In Marketing
ER  -