Belch George &Michael Belch <br/><br/>
Advertising And Promotion An Intergrated Marketing Communications Perspectives 

 - USA  McGraw Hill  2009 
 - 838P. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1Advertising 2.Sales Promotion 3.Communication In Marketing
<br/><br/><label>LC Class. No.: </label>HF 5823 .B387 2009