TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 0-13-012217-3
AV  - HF 5415.13 .K64 1999
PY  - 1999///
CY  - Upper Saddle River, New Jersey
PB  - Prentice-Hall, inc.
KW  - 1. Marketing---management
ER  -