Kotler, Philip <br/><br/>
Marketing management 

 - Upper Saddle River, New Jersey  Prentice-Hall, inc.  1999 
 - Various pagings 
<br/><br/><label>ISBN: </label>0-13-012217-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing---management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .K64 1999