TY  - BOOK
AU  - Mooradian, Todd A.
TI  - Strategic Marketing
SN  - 13: 9780136028048
AV  - HF 5415.13 .M663 2011. 
PY  - 2012///
CY  - New York-USA.
PB  - Pearson.
KW  - 1. Marketing--Management. 2. Strategic Planning
ER  -