Mooradian, Todd A. <br/><br/>
Strategic Marketing. 

 - New York-USA.  Pearson.  2012. 
 - 384P. 
<br/><br/><label>ISBN: </label>13: 9780136028048 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing--Management. 2. Strategic Planning.
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .M663 2011.