TY - BOOK AU - Lamb Charles W. & Joseph F. Hair, Jr. & Carl McDaniel TI - MKTG 10: Prinnciples of Marketing SN - 978-1-305-63179-3 AV - HF 5415 .L26243 2016 PY - 2017/// CY - Boston, MA PB - Cengage Learning KW - Marketing ER -