TY  - BOOK
AU  - Babin, Barry J & William G. Zikmund
TI  - Essentials of marketing research
SN  - 9781305263499
AV  - HF 5415.2 .B33 2016
PY  - 2016///
CY  - Boston
PB  - Cengage Learning
KW  - Marketing research
ER  -