Babin, Barry J & William G. Zikmund <br/><br/>
Essentials of marketing research 

 - 6th Ed. 
 - Boston  Cengage Learning  2016 
 - 494p.   Colored illustrations 
<br/><br/><label>ISBN: </label>9781305263499 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / .B33 2016