Farese, Lois S, Kimbrell, Grady Woloszyk, Carl A <br/><br/>
Marketing Essentials/ 

 - Columbus, OH  Mc-Graw Hill  2012 
 - 974p. 
<br/><br/><label>ISBN: </label>9780078953132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415  / . F37 2012