TY  - BOOK
AU  - Osterwalder Alexander & Yves Pigneur
TI  - Business Model Generation: A  handbook for visionaries ,game changers and challenges
SN  - 978-0470-87641-1
AV  - HD 30.28 .0778 2010
PY  - 2010///
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Business planning
KW  - New  business enterprises
KW  - strategic planning
ER  -