Kerin A. Roger and Steven W. Hartley <br/><br/>
Marketing: The core 

 - 6th ed. 
 - New York  McGraw Hill Education  2016 
 - 531p. 
<br/><br/><label>ISBN: </label>9780077729035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K452 2016