Kerin ,Roger A. <br/><br/>
Marketing 

 - United states  Mc Graw-Hill  2009 
 - 742p. 
<br/><br/><label>ISBN: </label>13:978-0-07-340472-1 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF  5415   / M29474 2009