Brown, Tom J., Tracy A. Suter and Gilbert A. Churchill <br/><br/>
Basic marketing research: Customer insights and managerial action 

 - 9th ed. 
 - Boston, MA  Cengage Learning  2010 
 - 348p. 
<br/><br/><label>ISBN: </label>978-1-337-10029-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF 5415.2   / .C49 2010