TY  - BOOK
AU  - McKenna, Regis
TI  - Relationship Marketing: Successful Strategies for the age of the Customer
SN  - 0201567695
AV  - HF 5415 .M2616
PY  - 1991///
CY  - Canada
PB  - Addison-Wesley Publishing Company
KW  - Marketing
KW  - Customer service
KW  - High technology-Marketing
ER  -