McKenna, Regis <br/><br/>
Relationship Marketing: Successful Strategies for the age of the Customer 

 - Canada  Addison-Wesley Publishing Company  1991 
 - 242p.  Illustrated. 
<br/><br/><label>ISBN: </label>0201567695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer service<br/>High technology-Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .M2616