TY - BOOK AU - Rich,Stanley R. AU - Gumpert,David E. TI - Business plans that win $$$ : lessons from the MIT Enterprise Forum SN - 0060913916 AV - HG 4027.6 .R53 1987 PY - 1985/// CY - New York PB - Harper & Row KW - New business enterprises---Finance N1 - Includes index ER -