TY  - BOOK
AU  -  Iacobucci, Dawn
TI  - Marketing models : Multivariate statistics and marketing analytics
SN  - 9781111525842
AV  - HF 5415.2  .I23 2013
PY  - 2013///
CY  - Mason
PB  - Cengage Learning
KW  - Marketing--statistical models
KW  - Marketing--Models
ER  -