Iacobucci, Dawn <br/><br/>
Marketing models : Multivariate statistics and marketing analytics 

 - Mason  Cengage Learning  2013 
 - 205p.  Illustrated 
<br/><br/><label>ISBN: </label>9781111525842 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--statistical models<br/>Marketing--Models
<br/><br/><label>LC Class. No.: </label>HF 5415.2   / .I23 2013