TY  - BOOK
AU  - Kotler,Philip
AU  - Fox,Karen F.A.
TI  - Strategic marketing for educational institutions 
SN  - 0138514038
AV  - LB 2806 .K67 1985
PY  - 1985///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Education---Marketing
KW  - Schools---Public relations
KW  - Educational fund raising
KW  - Educational planning
N1  - Includes bibliographies and index
ER  -