Kotler, Philip. <br/><br/>
Strategic marketing for educational institutions  

 - Englewood Cliffs, N.J. :  Prentice-Hall,  1985. 
 - xv, 396 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0138514038 9780138514037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Education---Marketing.<br/>Schools---Public relations.<br/>Educational fund raising.<br/>Educational planning.
<br/><br/><label>LC Class. No.: </label>LB 2806  / .K67 1985