TY  - BOOK
AU  - Aaker, David. A, V. Kumar., & George S. Day.
TI  - Marketing research
SN  - 0471363405
AV  - HF 5415.2 .A14 2001
PY  - 2001///
CY  - New York
PB  - John Wiley & Sons 
KW  - Marketing research
ER  -