Aaker, David. A, V. Kumar., & George S. Day. <br/><br/>
Marketing research 

 - 7th ed. 
 - New York  John Wiley & Sons   2001 
 - 751p.  Colored illustrations 
<br/><br/><label>ISBN: </label>0471363405 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / .A14 2001