Kerin, Roger. A., Steven W. Hartley., & William Rudelius <br/><br/>
Marketing 

 - 9th Ed. 
 - New York  McGraw-Hill  2009 
 - 742p.  Colored illustrations 
<br/><br/><label>ISBN: </label>9780073404721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .M29474 2009