Shoemaker,Stowe and Robert. C Lewis <br/><br/>
Marketing leadership in hospitality and tourism; strategies and tactics for competitive advantage 

 - 4th ed 
 - NewJersey  Pearson  2007 
 - 662p. 
<br/><br/><label>ISBN: </label>0-131182404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1.Hospitality industry------Marketing
<br/><br/><label>LC Class. No.: </label>TX 911.3 .M3L49 2007