Grewal, Dhruv and Levy, Michael <br/><br/>
MARKETING 

 - NEW YORK  McGraw-Hill  2008 
 - xxxiii,536p 
<br/><br/><label>ISBN: </label>978-0-07-304902-1 
<br/><br/><label>LC Class. No.: </label>HF5415  / .G79.2008