Perreault, William D. <br/><br/>
Essentials of marketing : a global-managerial approach 

 - Chicago    Irwin  2003 
 - 624 P: col. ill.,  
<br/><br/><label>ISBN: </label>0-07-246420-8 
<br/><br/><label>LC Class. No.: </label>HF 5415  / M378