Perreault,Wlliam .D <br/><br/>
Basic Marketing :A Global Managerial Approach 

 - New York  McGraw-Hill Irwin  2005 
 - xii 612P ill 
<br/><br/><label>ISBN: </label>0-07-252523-1 
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .M369