TY - BOOK AU - NAVIN,PETER AND DAVID,CREELMAN TI - THE CMO OF PEOPLE;MANAGE EMPLOYEES LIKE CUSTOMERS SN - 9783110752960 AV - HF 5549.5 .N38 2022 PY - 2022/// CY - BERLIN,BOSTON PB - WALTER DE GRUYTER GMBH KW - EMPLOYEE MOTIVATION 2.PERSONNEL MANAGEMENT ER -