TY  - BOOK
AU  - Kim, W Chan and Mauborgne Renee
TI  - Blue ocean strategy : How to create uncontested market space and make the competition irrelevant
SN  - 1591396190
AV  - HF 5415 .K 56 2005
PY  - 2005///
CY  - Boston
PB  - Havard business school press
KW  - New products, Market segmentation
ER  -