TY  - BOOK
AU  - PRATT,ROBIN
TI  - STRATEGIC MARKETING MANAGEMENT
SN  - 9780852974131
AV  - HF 5415.13 .P73 1997 
PY  - 1997///
CY  - UNITED KINGDOM
PB  - THE INSTITUTE OF FINANCIAL SERVICES
KW  - MANAGEMENT
ER  -