Kotler, Phillip  and Gary Armstrong <br/><br/>
Principles of  marketing 

 - 11th ed 
 - New Jersey  Pearson  2008 
 - Various paging 
<br/><br/><label>ISBN: </label>0131469185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K636 2008