Kotler, Philip and Gary Armstrong <br/><br/>
Principles of marketing 

 - 14th ed 
 - Harlow  Pearson  2013 
 - Various pagings  Illustrated 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415   / .K68 2013