McCarthy,EJerome <br/><br/>
BASIC MARKETING ;A MANAGERIAL APPROACH 

 - 9TH ED 
 - ILLINOIS   IRWIN  1987 
 - VARIOUS PAGINGS 
<br/><br/><label>ISBN: </label>0-256040214 
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .M33 1987