Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 21224

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250812115033.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250812|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: 1.Brand name products 2.Branding(Marketing)

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)20354: Hollis Nigel 21223, The Global Brand :How To Create and Develop Lasting Brand Value In The World Market, 2008