Marketing research: an applied approach. (Record no. 85)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00407nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221021s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 273706896 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chuka University Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | .M29 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 177 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research: an applied approach. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Prentice Hall |
| Date of publication, distribution, etc. | 2007 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David F. Birks |
| 9 (RLIN) | 178 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Long Loan Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Collection Books | Main Campus Library | Main Campus Library | General Stacks | 21/10/2022 | HF 5415.2 .M29 2007 | 6872/2011 | 21/10/2022 | 21/10/2022 | Long Loan Books |