Advertising and promotion an integrated marketing communication perspective (Record no. 7708)
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000 -LEADER | |
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fixed length control field | 00404nam a2200133Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230105s9999||||xx |||||||||||||| ||und|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0-07-253676-4 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | Chuka University Library |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 5823 |
Item number | B387 2004 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Belch. G, E. |
9 (RLIN) | 2613 |
245 #0 - TITLE STATEMENT | |
Title | Advertising and promotion an integrated marketing communication perspective |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Mcgraw hill |
Name of publisher, distributor, etc. | Sandiego |
Date of publication, distribution, etc. | 2004 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Long Loan Books |
No items available.