Advertising and promotion an integrated marketing communication perspective (Record no. 7708)

MARC details
000 -LEADER
fixed length control field 00404nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230105s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-253676-4
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5823
Item number B387 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch. G, E.
9 (RLIN) 2613
245 #0 - TITLE STATEMENT
Title Advertising and promotion an integrated marketing communication perspective
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mcgraw hill
Name of publisher, distributor, etc. Sandiego
Date of publication, distribution, etc. 2004
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Long Loan Books

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