Advertising and promotion an integrated marketing communication perspective (Record no. 4694)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00404nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230104s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-253676-4 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chuka University Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | B387 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch. G, E. |
| 9 (RLIN) | 2613 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion an integrated marketing communication perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mcgraw hill |
| Name of publisher, distributor, etc. | Sandiego |
| Date of publication, distribution, etc. | 2004 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Long Loan Books |
No items available.