Essentials of Contemporary Advertising (Record no. 4176)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00391nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221221s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-313666-0 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chuka University Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | A74 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. and Shaefer, David H. |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of Contemporary Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mc Graw Hill |
| Name of publisher, distributor, etc. | New York |
| Date of publication, distribution, etc. | 2007 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Long Loan Books |
No items available.