Contemporary Adverstising / (Record no. 3500)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00552nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240115141714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221221s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0-07-296472-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chuka University Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | BSL HF 5821 |
| Item number | A74 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, Williams F. |
| 9 (RLIN) | 2604 |
| 245 #0 - TITLE STATEMENT | |
| Title | Contemporary Adverstising / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | McGrawhill |
| Name of publisher, distributor, etc. | Boston |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 614 P. |
| Other physical details | Includes Index |
| 490 ## - SERIES STATEMENT | |
| Materials specified | Mcgraw Series In marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 9045 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Long Loan Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| General Collection Books | Main Campus Library | Main Campus Library | Business Studies Library | 21/12/2022 | 2 | BSL HF 5821 .A74 2006 | 8472/2012 | 22/01/2024 | 15/01/2024 | 21/12/2022 | Long Loan Books |
