Marketing Communications: Interactivity, Communities and Content (Record no. 2867)

MARC details
000 -LEADER
fixed length control field 00544nam a2200181Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230803123837.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-273-71722-5
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.12
Item number .F55 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris
9 (RLIN) 2062
245 #0 - TITLE STATEMENT
Title Marketing Communications: Interactivity, Communities and Content
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 958p.
Other physical details Coloured illustrations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 11210
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Long Loan Books
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     General Collection Books Main Campus Library Main Campus Library Business Studies Library 16/12/2022   HF 5415.12 .F55 2009 8105/2012 16/12/2022 3 16/12/2022 Long Loan Books

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