The Old Rules Of Marketing Are Dead (Record no. 20973)

MARC details
000 -LEADER
fixed length control field 00521nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250926112600.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250926b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978071788229
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .P43
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pearson Timothy R.
9 (RLIN) 22278
245 ## - TITLE STATEMENT
Title The Old Rules Of Marketing Are Dead
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 240p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 22279
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communications
9 (RLIN) 22280
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     General Collection Books Main Campus Library Chogoria Campus Library General Stacks 26/09/2025   HF 5415 .P43 2011 29352/2025 26/09/2025 26/09/2025 Long Loan Books

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