Marketing management: Analysis, planning, implecations and control. (Record no. 20365)

MARC details
000 -LEADER
fixed length control field 00553nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250812124417.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250812b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132435101
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 .K64 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 ## - TITLE STATEMENT
Title Marketing management: Analysis, planning, implecations and control.
250 ## - EDITION STATEMENT
Edition statement 9th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Jersey,USA
Name of publisher, distributor, etc. Prentice-Hall Series.
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent 789p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1. Marketing--management
9 (RLIN) 20160
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     General Collection Books Main Campus Library Main Campus Library Business Studies Library 01/07/2025 Donation from books of Africa 3837.98   HF 5415.13 .K64 1997 28339/2025 12/08/2025 12/08/2025 Long Loan Books

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