The Global Brand :How To Create and Develop Lasting Brand Value In The World Market (Record no. 20354)

MARC details
000 -LEADER
fixed length control field 00527nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250812115033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250812b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230606227
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hollis Nigel
9 (RLIN) 21223
245 ## - TITLE STATEMENT
Title The Global Brand :How To Create and Develop Lasting Brand Value In The World Market
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 254p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element 1.Brand name products 2.Branding(Marketing)
9 (RLIN) 21224
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     General Collection Books Main Campus Library Postgraduate Library General Stacks 01/07/2025 Donation from Books For Africa   HD 69 .B7H646 2008 28270/2025 12/08/2025 1 12/08/2025 Long Loan Books

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