Principles of marketing (Record no. 20301)

MARC details
000 -LEADER
fixed length control field 00535nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250811125133.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250811b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285432632
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W., Joseph F. Hair, Jr., Carl McDaniel
9 (RLIN) 20124
245 ## - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South -Western
Name of publisher, distributor, etc. Cengage Learning
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent Various Pagings
Other physical details Coloured illuistrations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9485
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     General Collection Books Main Campus Library Postgraduate Library General Stacks 01/07/2025 Donations from books for Africa   HF 5415 .L36 2015 28372/2025 11/08/2025 11/08/2025 Long Loan Books

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