Marketing Management. (Record no. 20293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00402nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250811121727.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250811b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chuka University Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 14ED. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip &Kevin Lane Keller |
| 9 (RLIN) | 21125 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 657P. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-Management |
| 9 (RLIN) | 8855 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | General Collection Books | Main Campus Library | Postgraduate Library | General Stacks | 01/07/2025 | Donation from Books For Africa | HF 5415.13 .K64 2012 | 28343/2025 | 11/08/2025 | 11/08/2025 | Long Loan Books |