MKTG 10 (Record no. 19737)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00561nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250722101534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250722b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-305-63179-3 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chuka University Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF |
| Item number | 5415 .L26243 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb Charles W. & Joseph F. Hair, Jr. & Carl McDaniel |
| 9 (RLIN) | 20124 |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG 10 |
| Remainder of title | Prinnciples of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 392p. |
| Other physical details | Contains Index and Chapter Review |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 9485 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Campus Library | Postgraduate Library | Business Studies Library | 01/07/2025 | Donation | 9009.00 | HF 5415 .L26243 2016 | 26667/2025 | 22/07/2025 | 22/07/2025 | Long Loan Books |