Basic Marketing Research:Integration of social media (Record no. 19699)

MARC details
000 -LEADER
fixed length control field 00482nam a22001817a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250721132233.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250721b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-13-254448-1
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.2
Item number .M288 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra,Naresh K
9 (RLIN) 177
245 ## - TITLE STATEMENT
Title Basic Marketing Research:Integration of social media
250 ## - EDITION STATEMENT
Edition statement 4th ed.
300 ## - PHYSICAL DESCRIPTION
Extent 639p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
9 (RLIN) 19566
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library General Stacks 21/07/2025 Donation from book of Africa 42935.00   HF 5415.2 .M288 2012 26982/2025 21/07/2025 1 21/07/2025 Long Loan Books

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