Marketing: The core (Record no. 19627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00532nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250722161115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250721b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077729035 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Chuka University Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .K452 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin A. Roger and Steven W. Hartley |
| 9 (RLIN) | 19891 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing: The core |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw Hill Education |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 531p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | 1. Marketing |
| 9 (RLIN) | 19892 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Long Loan Books |
| Edition | 6th edition |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Main Campus Library | Main Campus Library | Business Studies Library | 01/07/2025 | Donation from Books of Africa | 5462.11 | HF 5415 .K452 2016 | 27089/2025 | 22/07/2025 | 1 | 21/07/2025 | Long Loan Books | ||||||
| Library of Congress Classification | Main Campus Library | Main Campus Library | General Stacks | 22/07/2025 | Donation from Books for Africa | HF 5415 .K452 2016 | 27205/2025 | 22/07/2025 | 2 | 22/07/2025 | Long Loan Books | General Collection Books |