Principal of Marketing (Record no. 19617)

MARC details
000 -LEADER
fixed length control field 00465nam a22001817a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250721103506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250721b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 13:978-0-13-308404-7
040 ## - CATALOGING SOURCE
Transcribing agency Chuka University Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415
Item number K636 2014
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
245 ## - TITLE STATEMENT
Title Principal of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. Pearson
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 695p.
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Armstrong G
9 (RLIN) 19939
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Long Loan Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Main Campus Library Main Campus Library 21/07/2025 Donation from Books for Africa 31391.00   HF 5415 .K636 2014 266161/2025 21/07/2025 21/07/2025 Long Loan Books

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